Lochowicz, Julian

"Dieser Detox-Tee kostet euch mit meinem Rabattcode nur 10,99 Euro!". Werbekompetenzfoerderung Jugendlicher hinsichtlich des Influencer-Marketings.

Medien und Erziehung (merz), 63/2019/4, S. 61-68.

german

2019

project description; periodical article

influence; evaluation; credibility; action-oriented media education; identification; identity formation; production; internet; adolescent; communication strategy; consumer behaviour; marketing; media activity; media character; media content; media pedagogy; persuasive communication; project training methods; school; social skills; social learning; tablet computer; model; advertising competence; advertising effect; advertising