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Author:

Beaufort, Maren

Title:

How candy placements in films influence children's selection behavior in real-life shopping scenarios - an Austrian experimental field study.

Journal:

Journal of children and media, 13/2019/1, S. 53-72.

Language:

english

Publication Year:

2019

Publication Type:

research report; periodical article

Descriptors:

age difference; influence; attitude; eating behavior; field studies; field experiment; television advertising; gender difference; child; children's commercial; toddler; consumer; consumer behaviour; correlation; food advertisement; media effect; persuasive communication; behaviour; advertising competence; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484