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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Werbung in sozialen Netzwerken.
Full Text:
Journal:
Media Perspektiven
, -/2019/1, S. 24-30.
Language:
german
Publication Year:
2019
Publication Type:
annotated bibliography; periodical article
Descriptors:
age difference
;
audio-visual design
;
emotion
;
emotional effect
;
facebook
;
internet
;
internet use
;
involvement
;
communication strategy
;
consumer
;
consumer behaviour
;
brand awareness
;
media market research
;
media function
;
media communication
;
media comparison
;
new media
;
online offer
;
social media
;
visual design
;
forms of advertising
;
commercial
;
advertising medium
;
advertising effect
;
advertising