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results: 1
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Author:
Karsay, Kathrin
;
Matthes, Joerg
;
Froehlich, Valerie
Title:
Gender role portrayals in television advertisements: Do channel characteristics matter?
Journal:
Communications
, 45/2020/1, S. 28-52.
Language:
english
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
age difference
;
influence
;
actor
;
representation
;
appearance
;
television
;
television advertising
;
gender
;
gender representation
;
gender role
;
gender difference
;
imitation learning
;
content analysis
;
production
;
commercial television
;
cultivation hypothesis
;
media analysis
;
media effect
;
public service broadcasting
;
ORF
;
broadcasting station operating under private law
;
programme analysis
;
broadcaster
;
programme comparison
;
radio programme
;
stereotype
;
advertising object
;
advertising effect
;
advertising
;
target group