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Author:
Lapierre, Matthew A.
;
Akers, Chelsie
Editor / Collaborator:
Jennings, Nancy A.; Mazzarella, Sharon R.
Title:
Are children buying what marketers are selling?
Publisher Statement:
New York, NY u.a.: Lang 2018, S. 171-181.
Collection:
20 questions about youth and the media. Revised edition.
Language:
english
Publication Year:
2018
Publication Type:
contribution; situation report
Descriptors:
child
;
youth media protection
;
children's programme
;
children's commercial
;
consumer
;
consumer behaviour
;
media education
;
media ethics
;
media effect
;
new media
;
social media
;
advertising competence
;
advertising effect
;
advertising
;
target group