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results: 1
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Author:
Sandhu, Namrata
Title:
Fueling gender stereotypes: A content analysis of automobile advertisements.
Journal:
Business perspectives and research
, 7/2019/2, S. 163-178.
Language:
english
Publication Year:
2019
Publication Type:
research report; summary
Descriptors:
actor
;
representation
;
television
;
television advertising
;
gender
;
gender representation
;
gender role
;
gender difference
;
content analysis
;
cultivation hypothesis
;
media analysis
;
media content
;
protagonist
;
audience
;
speaker
;
stereotype
;
comparative study
;
advertising
;
target group