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Author:
MacAllister, Matthew P.
;
Hatef, Azeta
Editor / Collaborator:
Jennings, Nancy A.; Mazzarella, Sharon R.
Title:
Just how commercialized is children's culture?
Publisher Statement:
New York, NY u.a.: Lang 2018, S. 185-195.
Collection:
20 questions about youth and the media. Revised edition.
Language:
english
Publication Year:
2018
Publication Type:
contribution; situation report
Descriptors:
television advertising
;
historical development
;
youth culture
;
adolescent
;
child
;
children's culture
;
children's commercial
;
commercialization
;
consumer behaviour
;
marketing
;
media use
;
media policy
;
media effect
;
new media
;
audience behaviour
;
consumer behaviour
;
advertising effect