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results: 1
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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Neurophysiologische Methoden und aktuelle Entwicklungen in der Markt- und Werbeforschung.
Full Text:
Journal:
Media Perspektiven
, -/2018/11, S. 557-563.
Language:
german
Publication Year:
2018
Publication Type:
annotated bibliography; periodical article
Descriptors:
avatar
;
effectiveness
;
television
;
television advertising
;
follow-up communication
;
research
;
internet
;
internet use
;
consumer
;
consumer behaviour
;
marketing
;
market research
;
media market research
;
media communication
;
new media
;
neurophysiology
;
psychophysiology
;
response measurement
;
smartphone
;
social media
;
virtual reality
;
commercial
;
advertising effect
;
advertising
;
effects comparison