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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Die Bedeutung von Musik in der Werbung.
Full Text:
Journal:
Media Perspektiven
, -/2018/6, S. 320-323.
Language:
german
Publication Year:
2018
Publication Type:
annotated bibliography; periodical article
Descriptors:
auditory perception
;
associative processes
;
auditory design
;
influence
;
pacing
;
emotion
;
emotional effect
;
memory
;
adult
;
television advertising
;
information processing
;
content analysis
;
involvement
;
young adult
;
cognitive process
;
consumer
;
brand
;
media research
;
media effect
;
music
;
musical arrangement
;
music reception
;
personality trait
;
persuasive communication
;
reception
;
recipient
;
audience behaviour
;
language
;
subliminal perception
;
perception
;
advertising object
;
advertising effect
;
advertising
;
target group