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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Gestaltung und Wirkung von Radiowerbung.
Full Text:
Journal:
Media Perspektiven
, -/2018/2, S. 95-97.
Language:
german
Publication Year:
2018
Publication Type:
annotated bibliography; periodical article
Descriptors:
associative processes
;
auditory design
;
auditory media
;
form of representation
;
effectiveness
;
emotional effect
;
adult
;
credibility
;
listener loyality
;
radio broadcasting
;
radio use
;
listening behaviour
;
information
;
involvement
;
adolescent
;
young adult
;
media content
;
media effect
;
presenter
;
music
;
musical arrangement
;
music programme
;
parasocial interaction
;
presenter
;
reception
;
recipient
;
audience behaviour
;
language
;
stereotype
;
narrative design
;
forms of advertising
;
commercial
;
advertising effect
;
advertising