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Author:
Ahn, Sun Joo
Title:
Virtual exemplars in health promotion campaigns. Heightening perceived risk and involvement to reduce soft drink consumption in young adults.
Journal:
Journal of media psychology
, 30/2018/2, S. 91-103.
Language:
english
Publication Year:
2018
Publication Type:
research report; periodical article
Descriptors:
avatar
;
influence
;
picture
;
body mass index
;
form of representation
;
digitalisation
;
eating behavior
;
experiment
;
case study
;
obesity
;
health education
;
health knowledge
;
information
;
information campaign
;
involvement
;
adolescent
;
young adult
;
media comparison
;
media effect
;
new media
;
online survey
;
persuasive communication
;
prevention
;
risk behaviour
;
simulation
;
comparative study
;
behaviour change
;
virtual reality
;
model
;
perception
;
advertising