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Author:

Dammler, Axel

Issuing Body:

Die Medienanstalten - Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland

Title:

Die deutschen TV-Anbieter und die jugendliche Zielgruppe.

Full Text:

Publisher Statement:

Leipzig: Vistas 2018, S. 174-178.

Collection:

Content-Bericht 2017. Forschung, Fakten, Trends.

Language:

german

Publication Year:

2018

Publication Type:

essay; contribution

Descriptors:

television; television use; internet; internet use; youth; adolescent; youth media; young adult; communication strategy; market research; media content; media market; media use; media preference; mobile media; new media; media use motive; online offer; personality development; broadcaster; audience behaviour; radio programme; video; video use; advertising; target group

Last update: Apr 11, 2024 // Number of documents: 35484