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Author:
Maurer, Torsten
;
Spittka, Eva
;
Benert, Vivien
Issuing Body:
Die Medienanstalten - Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
Title:
Onlineangebote deutscher Fernsehveranstalter fuer die Zielgruppe der Millennials.
Full Text:
Publisher Statement:
Leipzig: Vistas 2018, S. 25-54.
Collection:
Content-Bericht 2017. Forschung, Fakten, Trends.
Language:
german
Publication Year:
2018
Publication Type:
research report; contribution
Descriptors:
ARD
;
crossmedia
;
survey among experts
;
facebook
;
television
;
television use
;
fiction
;
financing
;
formal features
;
generation gap
;
society
;
information programme
;
content analysis
;
internet
;
internet use
;
adolescent
;
youth programme
;
young adult
;
communication strategy
;
media content
;
media use
;
multi-media centre
;
new media
;
non-fiction
;
online offer
;
production
;
programme analysis
;
programme offer
;
genre
;
programme comparison
;
audience coverage
;
audience behaviour
;
RTL2
;
radio programme
;
social media
;
media experts
;
strategy
;
light entertainment programme
;
video
;
video use
