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Author:
Lin, Jhih-Syuan
;
Chen, Kuan-Ju
;
Sung, Yongjun
Title:
Understanding the nature, uses, and gratifications of social television: Implications for developing viewer engagement and network loyalty.
Journal:
Journal of broadcasting and electronic media
, 62/2018/1, S. 1-20.
Language:
english
Publication Year:
2018
Publication Type:
research report; periodical article
Descriptors:
activity
;
influence
;
crossmedia
;
digitalisation
;
adult
;
television
;
television use
;
information
;
infotainment
;
internet
;
internet use
;
involvement
;
adolescent
;
young adult
;
brand
;
media effect
;
motivation
;
new media
;
uses and gratifications theory
;
media use motive
;
online survey
;
participation
;
audience loyalty
;
reception
;
recipient
;
audience participation
;
audience behaviour
;
viewing time
;
station preference
;
social media
;
social group
;
strategy
;
entertainment
;
advertising