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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Gestaltung und Effektivitaet von Werbung auf mobilen Geraeten.

Full Text:

Journal:

Media Perspektiven, -/2018/1, S. 37-39.

Language:

german

Publication Year:

2018

Publication Type:

annotated bibliography; periodical article

Descriptors:

attention; adult; mobile phone; mobile phone use; information retrieval; internet; internet use; young adult; consumer; consumer behaviour; media market research; mobile media; new media; smartphone; tablet computer; visual design; forms of advertising; advertising medium; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484