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Author:
De Pauw, Pieter
;
De Wolf, Ralf
;
Hudders, Liselot
;
Cauberghe, Veroline
Title:
From persuasive messages to tactics: Exploring children's knowledge and judgement of new advertising formats.
Journal:
New media and society
, 20/2018/7, S. 2604-2628.
Language:
english
Publication Year:
2018
Publication Type:
research report; periodical article
Descriptors:
influence
;
electronic game
;
evaluation
;
grounded theory
;
group interview
;
interactivity
;
child
;
child survey
;
communication strategy
;
consumer
;
consumer behaviour
;
brand awareness
;
brand
;
media ethics
;
media literacy
;
media criticism
;
media studies
;
media pedagogy
;
morality
;
moral development
;
moral sense
;
new media
;
persuasive communication
;
preteen
;
qualitative research
;
social media
;
game
;
test
;
forms of advertising
;
advertising competence
;
advertising medium
;
advertising effect
;
advertising
;
knowledge