Editor / Collaborator:
Kuehne, Rinaldo;
Baumgartner, Susanne E.;
Koch, Thomas;
Hofer, Matthias
Title:
Detecting the persuasive intent of product placements in photographic love stories: Consequences for brand recall and brand evaluation.
Publisher Statement:
Baden-Baden: Nomos 2018, S. 115-131.
Publication Type:
research report;
contribution