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Editor / Collaborator:
Kuehne, Rinaldo; Baumgartner, Susanne E.; Koch, Thomas; Hofer, Matthias
Title:
Detecting the persuasive intent of product placements in photographic love stories: Consequences for brand recall and brand evaluation.
Publisher Statement:
Baden-Baden: Nomos 2018, S. 115-131.
Language:
english
Publication Year:
2018
Publication Type:
research report; contribution