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Author:
Jeong, Se-Hoon
;
Hwang, Yoori
Issuing Body:
Conference of the Association for Education in Journalism and Mass Communication
Title:
What components should be included in advertising media literacy education? Effect of component types and the moderating role of age.
Publisher Statement:
Chicago, Ill. 2017. 42 S.
Language:
english
Publication Year:
2017
Publication Type:
research report; conference paper
Descriptors:
age difference
;
experiment
;
evaluation
;
information processing
;
child
;
child development
;
cognitive development
;
cognitive process
;
longitudinal study
;
food advertisement
;
media education
;
media education
;
media content
;
media literacy
;
media criticism
;
media studies
;
media pedagogy
;
media system
;
media industry
;
preteen
;
primary school
;
comparative method
;
visual design
;
advertising competence
;
advertising effect
;
advertising
;
knowledge
