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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Mobile Werbeformen.
Full Text:
Journal:
Media Perspektiven
, -/2017/11, S. 587-590.
Language:
german
Publication Year:
2017
Publication Type:
annotated bibliography; periodical article
Descriptors:
evaluation
;
data privacy
;
attitude
;
emotion
;
emotional response
;
adult
;
mobile phone
;
mobile phone use
;
information
;
information retrieval
;
international comparison
;
internet
;
internet use
;
adolescent
;
young adult
;
consumer behaviour
;
media market research
;
media communication
;
media use
;
mobile media
;
motivation
;
new media
;
uses and gratifications theory
;
persuasive communication
;
privacy
;
smartphone
;
forms of advertising
;
advertising object
;
advertising medium
;
advertising effect
;
advertising