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results: 1
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Author:
Martinez, Carolina
Title:
The struggles of everyday life: How children view and engage with advertising in mobile games.
Journal:
Convergence
, 25/2019/5-6, S. 848-867.
Language:
english
Publication Year:
2019
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
App
;
Cultural Studies
;
Digitalisierung
;
Gruppenbefragung
;
Handynutzung
;
Kind
;
Kommunikationsstrategie
;
Medienforschung
;
Mobile Medien
;
Rezipient
;
Smartphone
;
Spielverhalten
;
Virtuelle Realitaet
;
Werbeform
;
Werbekompetenz
;
Werbewirkung
;
Handyspiel
;
In-Game-Werbung