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results: 1
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Author:
Martinez, Carolina
Title:
The struggles of everyday life: How children view and engage with advertising in mobile games.
Journal:
Convergence
, 25/2019/5-6, S. 848-867.
Language:
english
Publication Year:
2019
Publication Type:
research report; periodical article
Descriptors:
Cultural Studies
;
digitalisation
;
group interviewing
;
mobile phone use
;
child
;
communication strategy
;
media research
;
mobile media
;
recipient
;
smartphone
;
childhood play behaviour
;
virtual reality
;
forms of advertising
;
advertising competence
;
advertising effect