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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Die Beziehung zwischen Konsument und Marke.
Full Text:
Journal:
Media Perspektiven
, -/2017/5, S. 303-305.
Language:
german
Publication Year:
2017
Publication Type:
annotated bibliography; periodical article
Descriptors:
need satisfaction
;
emotion
;
memory
;
review of research
;
information
;
communication
;
consumer
;
brand awareness
;
brand
;
media effect
;
media effects research
;
social group
;
strategy
;
conception
;
advertising effect
;
advertising
;
knowledge