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Author:
Sakr, Naomi
;
Steemers, Jeanette
Editor / Collaborator:
Sakr, Naomi; Steemers, Jeanette
Title:
Rebranding Al-Jazeera Children's Channel. The Qatarization factor.
Publisher Statement:
London u.a.. Tauris 2017, S. 99-121.
Collection:
Children's TV and digital media in the Arab world. Childhood, screen culture and education.
Language:
english
Publication Year:
2017
Publication Type:
contribution; situation report
Descriptors:
influence
;
education
;
educational programme
;
crossmedia
;
globalisation
;
historical development
;
identity
;
ideology
;
information programme
;
child
;
children's programme
;
culture
;
cultural identity
;
cultural change
;
management
;
brand
;
media culture
;
media policy
;
media system
;
media industry
;
merchandising
;
multimedia
;
news
;
national development
;
new media
;
politics
;
programme design
;
religion
;
radio programme
;
strategy
;
advertising
;
value-orientation