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Author:

Gaerisch, Andre

Editor / Collaborator:

Schramm, Holger; Ruth, Nicolas

Title:

Erfolgsfaktor Identitaet. Ansatzpunkte der Markenbildung fuer Musikcastingshows.

Publisher Statement:

Wiesbaden: Springer VS 2017, S. 107-127.

Collection:

Musikcastingshows. Wesen, Nutzung und Wirkung eines populaeren Fernsehformats.

Language:

german

Publication Year:

2017

Publication Type:

essay; contribution

Descriptors:

audio-visual design; attention; talent show; actor; television; identification; identity; brand awareness; brand; media content; media literacy; music; uses and gratifications theory; audience loyalty; reality-TV; reception; station preference; broadcasting time; entertainment; light entertainment programme; target group

Last update: Apr 11, 2024 // Number of documents: 35484