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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Konsumzielgruppen: Der Einfluss von gefuehltem Alter und Generativitaet auf das Kaufverhalten.

Full Text:

Journal:

Media Perspektiven, -/2017/2, S. 120-123.

Language:

german

Publication Year:

2017

Publication Type:

annotated bibliography; periodical article

Descriptors:

old person; age group; influence; emotion; review of research; generation gap; international comparison; consumer; consumer behaviour; marketing; market research; media market research; media research; personality trait; social environment; environmental protection; advertising effect; advertising; target group

Last update: Apr 11, 2024 // Number of documents: 35484