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Author:
Jensen, Helle S.
;
Lustyik, Katalin
Title:
Negotiating non-profit: the survival strategies of the Sesame Workshop.
Journal:
Media international Australia
, 163/2017/1, S. 97-106.
Language:
english
Publication Year:
2017
Publication Type:
research report; periodical article
Descriptors:
analysis
;
education
;
educational programme
;
financing
;
public benefit
;
globalisation
;
historical development
;
international development
;
children's programme
;
commercial broadcasting
;
compensatory education
;
life counseling
;
brand
;
marketing
;
media analysis
;
media history
;
media market
;
media policy
;
media system
;
media industry
;
merchandising
;
politics
;
Sesame Workshop
;
Sesame Street
;
social services
;
social problems
;
preschool education
;
preschool child