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Editor / Collaborator:
Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A.
Title:
Klassische Methoden der Werbewirkungsforschung.
Publisher Statement:
Wiesbaden: Springer VS 2016, S. 547-571.
Language:
german
Publication Year:
2016
Publication Type:
contribution; situation report