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Author:
Seufert, Wolfgang
Editor / Collaborator:
Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A.
Title:
Werbung - Wirtschaft - Medien.
Publisher Statement:
Wiesbaden: Springer VS 2016, S. 25-56.
Collection:
Handbuch Werbeforschung.
Language:
german
Publication Year:
2016
Publication Type:
contribution; situation report
Descriptors:
relationship
;
influential variable
;
financing
;
review of research
;
international comparison
;
consumer
;
consumer behaviour
;
correlation
;
marketing
;
market research
;
media economy
;
media system
;
strategy
;
consumer behaviour
;
advertising effect
;
advertising business
;
advertising
;
economy
;
economic development
;
economic structure
;
economics
;
analysis of time series