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Author:

Chan, Fanny Fong Yee; Lowe, Ben; Petrovici, Dan

Title:

Young adults' percecptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong.

Journal:

Journal of marketing communications, 23/2017/3, S. 311-328.

Language:

english

Publication Year:

2017

Publication Type:

research report; periodical article

Descriptors:

attitude; adult; ethics; television; television film; television use; television advertising; film; in-depth interview; cross-cultural comparison; international comparison; adolescent; young adult; cinema; culture; cultural difference; brand; media ethics; media criticism; media use; oral interview; feature film; perception; advertising competence; advertising object; advertising effect; advertising; target group

Last update: Apr 11, 2024 // Number of documents: 35484