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Author:
Truemmel, Verena
Title:
Die Sprache in der Fernsehwerbung fuer Kinder, mit Fokus auf rhetorischen Stilmitteln.
Publisher Statement:
Wien: Universitaet 2015. 214 S.
Language:
german
Publication Year:
2015
Publication Type:
research report; master thesis
Descriptors:
audio-visual design
;
auditory design
;
form of representation
;
television
;
television use
;
television advertising
;
review of research
;
content analysis
;
child
;
children's programme
;
children's commercial
;
child development
;
Nickelodeon
;
persuasive communication
;
language
;
language development
;
Super RTL
;
text design
;
typology
;
narrative design
;
verbal communication
;
visual design
;
commercial television
;
advertising competence
;
commercial
;
advertising effect
;
advertising
