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Author:
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
;
Lee, Ki-Young
Title:
A content analysis of television food advertising to children: comparing low and general-nutrition food.
Journal:
International journal of consumer studies
, 40/2016/2, S. 201-210.
Language:
english
Publication Year:
2016
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Beeinflussung
;
Disney Channel
;
Ernaehrung
;
Fernsehwerbung
;
Inhaltsanalyse
;
Kind
;
Kinderprogramm
;
Lebensmittelwerbung
;
Nickelodeon
;
Persuasive Kommunikation
;
Vergleich Methode
;
ABC Family
;
Cartoon Network
;
Elaboration Likelihood Model ELM
;
General nutrition food commercial
;
Low nutrition food commercial
