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Author:
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
;
Lee, Ki-Young
Title:
A content analysis of television food advertising to children: comparing low and general-nutrition food.
Journal:
International journal of consumer studies
, 40/2016/2, S. 201-210.
Language:
english
Publication Year:
2016
Publication Type:
research report; periodical article
Descriptors:
influence
;
Disney Channel
;
nutrition
;
television advertising
;
content analysis
;
child
;
children's programme
;
food advertisement
;
Nickelodeon
;
persuasive communication
;
comparative method
