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results: 1
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Author:
Celebi, Serra Inci
Title:
How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?
Journal:
Computers in human behavior
, 51/2015/A, S. 312-324.
Language:
english
Publication Year:
2015
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Einstellung Haltung
;
Facebook
;
Gleichaltriger
;
Internet
;
Kommunikation
;
Kommunikationsverhalten
;
Motivation
;
Online-Befragung
;
Partizipation
;
Privatsphaere
;
Social media
;
Studierender
;
Werbewirkung
;
Werbung
;
Nutzungsverhalten
;
Online advertising
