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results: 1
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Author:
Celebi, Serra Inci
Title:
How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?
Journal:
Computers in human behavior
, 51/2015/A, S. 312-324.
Language:
english
Publication Year:
2015
Publication Type:
research report; periodical article
Descriptors:
attitude
;
facebook
;
peer
;
internet
;
communication
;
communication behaviour
;
motivation
;
online survey
;
participation
;
privacy
;
social media
;
undergraduate
;
advertising effect
;
advertising