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Author:

Smits, Tim; Vandebosch, Heidi

Title:

Endorsing children's appetite for healthy foods: Celebrity versus non-celebrity spokes-characters.

Journal:

Communications, 37/2012/4, S. 371-391.

Language:

english

Publication Year:

2012

Publication Type:

research report; periodical article

Descriptors:

influence; nutrition; nutrition education; eating behavior; television character; health knowledge; child; child survey; food advertisement; media effect; oral interview; audience behaviour; preschool child; advertising object

Last update: Apr 11, 2024 // Number of documents: 35484