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results: 1
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Author:
Duffett, Rodney Graeme
Title:
The influence of Facebook advertising on cognitive attitudes amid Generation Y.
Journal:
Electronic commerce research
, 15/2015/2, S. 243-267.
Language:
english
Publication Year:
2015
details.label.typ_de:
Literaturbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Beeinflussung
;
Facebook
;
Information
;
Informationskompetenz
;
Inhaltsanalyse
;
Internetnutzung
;
Junger Erwachsener
;
Kognitiver Prozess
;
Marktanteil
;
Marktfuehrer
;
Neue Medien
;
Schueler
;
Studierender
;
Werbewirkung
;
Werbung
;
Wissen
;
Zielgruppe
;
Generation Y
