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Author:
Duffett, Rodney Graeme
Title:
The influence of Facebook advertising on cognitive attitudes amid Generation Y.
Journal:
Electronic commerce research
, 15/2015/2, S. 243-267.
Language:
english
Publication Year:
2015
Publication Type:
literature review; periodical article
Descriptors:
influence
;
facebook
;
information
;
information literacy
;
content analysis
;
internet use
;
young adult
;
cognitive process
;
market share
;
market leader
;
new media
;
student
;
undergraduate
;
advertising effect
;
advertising
;
knowledge
;
target group