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Author:
Reissmann, Wolfgang
Title:
Mediatisierung - Kommerzialisierung- Oekonomisierung: Sind aktuelle Medienumgebungen Katalysatoren instrumentellen Handelns und Denkens?
Journal:
Medien und Erziehung (merz)
, 58/2014/4, S. 9-16.
Language:
german
Publication Year:
2014
Publication Type:
introduction; periodical article
Descriptors:
digitalisation
;
research critique
;
social change
;
commercialization
;
communication skill
;
marketing
;
mediatization
;
media economy
;
media socialization
;
social relationship
;
advertising functions
;
advertising effect
;
profitability