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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Zielgruppen in neuen Werbeumfeldern.

Full Text:

Journal:

Media Perspektiven, -/2014/7-8, S. 420-425.

Language:

german

Publication Year:

2014

Publication Type:

annotated bibliography; periodical article

Descriptors:

age difference; demographic data; attitude; ethics; internet; child; consumer; consumer behaviour; long-range study; media use; online offer; social media; advertising effect; advertising; moral concept; target group

Last update: Apr 11, 2024 // Number of documents: 35484