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Author:
Jaeckel, Michael
Editor / Collaborator:
Schweiger, Wolfgang; Fahr, Andreas
Title:
Soziologische Grundlagen.
Publisher Statement:
Wiesbaden: Springer VS 2013, S. 67-87.
Collection:
Handbuch Medienwirkungsforschung.
Language:
german
Publication Year:
2013
Publication Type:
introduction; handbook; contribution
Descriptors:
research critique
;
imitation
;
mass communication
;
mass media society
;
media effect
;
media effects research
;
opinion leader
;
persuasive communication
;
audience participation
;
social research
;
sociology