>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Hefner, Dorothee
Editor / Collaborator:
Moehring, Wiebke; Schluetz, Daniela
Title:
Implizite Methoden in der Kommunikationswissenschaft.
Publisher Statement:
Wiesbaden: Springer VS 2013, S. 249-266.
Collection:
Handbuch standardisierte Erhebungsverfahren in der Kommunikationswissenschaft.
Language:
german
Publication Year:
2013
Publication Type:
introduction; contribution; summary
Descriptors:
influence
;
attitude
;
case study
;
review of research
;
cognitive process
;
communication research
;
communication studies
;
media content
;
media psychology
;
media effect
;
media effects research
;
measurement
;
reliability
;
audience behaviour
;
social psychology
;
validity