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Author:
Lee, Sungkyoung
;
Cappella, Joseph N.
Title:
Distraction effects of smoking cues in antismoking messages: Examining resource allocation to message processing as a function of smoking cues and argument strength.
Journal:
Media psychology
, 16/2013/2, S. 154-176.
Language:
english
Publication Year:
2013
Publication Type:
research report; periodical article
Descriptors:
audio-visual design
;
auditory design
;
memory
;
adult
;
experiment
;
television advertising
;
memory
;
nonprofit advertising
;
health education
;
health knowledge
;
information processing
;
young adult
;
media content
;
media effect
;
nicotine
;
nicotine abuse
;
comparative study
;
visual design
;
advertising
