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results: 1
from
Author:
Chan, Kara
;
Chang, Hao-Chieh
Title:
Advertising to Chinese youth: A study of public service ads in Hong Kong.
Journal:
Qualitative market research
, 16/2013/4, S. 421-435.
Language:
english
Publication Year:
2013
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Einstellung Haltung
;
Fernsehen
;
Fernsehwerbung
;
Gemeinnuetzige Werbung
;
Gemeinwohl
;
Intensivinterview
;
Jugendlicher
;
Junger Erwachsener
;
Marketing
;
Muendliche Befragung
;
Public Service Broadcasting
;
Verhalten
;
Verhaltensaenderung
;
Werbewirkung
;
Werbung
;
Public service advertisement
