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Author:
Lieb, Kristin J.
Title:
Gender, branding, and the modern music industry. The social construction of female popular music stars.
Publisher Statement:
New York, NY u.a.: Routledge 2013. XXIII, 194 S.
ISBN / ISSN:
978-0-415-89490-6
Language:
english
Publication Year:
2013
Publication Type:
research report
Descriptors:
Cultural Studies
;
eroticism
;
survey among experts
;
case study
;
woman
;
gender
;
gender representation
;
gender role
;
gender difference
;
radio broadcasting
;
in-depth interview
;
brand awareness
;
brand
;
marketing
;
media market
;
music
;
popular culture
;
self concept
;
sexuality
;
stereotype
;
television character
;
video clip
