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Author:
Appel, Markus
;
Mara, Martina
;
Odag, Oezen
Editor / Collaborator:
Reinecke, Leonard; Trepte, Sabine
Title:
Persuasion durch Unterhaltungsangebote.
Publisher Statement:
Koeln: Halem 2012, S. 344-360.
Collection:
Unterhaltung in neuen Medien. Perspektiven zur Rezeption und Wirkung von Online-Medien und interaktiven Unterhaltungsformaten.
Language:
german
Publication Year:
2012
Publication Type:
contribution; situation report
Descriptors:
influence
;
computer use
;
attitude formation
;
internet use
;
media offerings
;
media effects research
;
opinion formation
;
narration
;
new media
;
reception analysis
;
audience behaviour
;
entertainment
;
web 2.0