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Author:
Glaessel, Maria-Lena
Editor / Collaborator:
Holtz-Bacha, Christina
Title:
Werbeschoenheiten als Vorbild. Beeinflussen die Werbebilder die eigene Koerperwahrnehmung von Frauen?
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschafte 2011, S. 260-297.
Collection:
Stereotype? Frauen und Männer in der Werbung. 2., aktual. u. erw. Aufl.
Language:
german
Publication Year:
2011
Publication Type:
research report; contribution
Descriptors:
influence
;
emotional response
;
emotional effect
;
appearance
;
adult
;
woman
;
gender representation
;
body awareness
;
oral interview
;
audience participation
;
pursuit of thinness
;
beauty ideal
;
self concept
;
television character
;
visual perception
;
model
;
advertising effect
;
advertising
;
moral concept
