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Author:
Holtz-Bacha, Christina
Editor / Collaborator:
Holtz-Bacha, Christina
Title:
Falsche (Vor)Bilder? Frauen und Maenner in der Werbung.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschafte 2011, S. 9-24.
Collection:
Stereotype? Frauen und Männer in der Werbung. 2., aktual. u. erw. Aufl.
Language:
german
Publication Year:
2011
Publication Type:
introduction; contribution
Descriptors:
influence
;
review of research
;
generalization
;
gender representation
;
gender role
;
gender difference
;
character interpretation
;
socialization
;
model
;
prejudice
;
advertising functions
;
advertising effect
;
advertising
;
moral concept
