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Author:
Gerhards, Maria
;
Klingler, Walter
;
Bloedorn, Sascha
Title:
Sparten- und Formattrends im deutschen Fernsehen. Die Programmjahre 2011 und 2012.
Full Text:
Journal:
Media Perspektiven
, -/2013/4, S. 202-220.
Language:
german
Publication Year:
2013
Publication Type:
research report; periodical article
Descriptors:
television
;
television use
;
television series
;
television advertising
;
fiction
;
infotainment
;
information
;
information programme
;
content analysis
;
brand
;
news
;
programme analysis
;
genre
;
programme preference
;
viewing time
;
thematic programme
;
feature film
;
sport
;
entertainment
;
light entertainment programme
;
dwell time
;
advertising
;
target group