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Author:

Fowler, Kendra; Thomas, Veronica

Title:

A content analysis of male roles in television advertising: Do traditional roles still hold?

Journal:

Journal of marketing communications, 21/2015/5, S. 356-371.

Language:

english

Publication Year:

2015

Publication Type:

research report; periodical article

Descriptors:

appearance; television; television advertising; gender; gender role; gender difference; historical development; content analysis; man; media content; sexuality; stereotype; television character; advertising

Last update: Apr 11, 2024 // Number of documents: 35484