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Author:
Wendt, Mareike
Title:
Maedchen- und Jungenwelten in der Fernsehwerbung. Analyse von geschlechtsspezifischen Aspekten am Beispiel des Senders Super RTL.
Publisher Statement:
Hamburg: Hochschule fuer Angewandte Wissenschaften 2012. 71 S.
Language:
german
Publication Year:
2012
Publication Type:
bachelor thesis; research report
Descriptors:
television use
;
television advertising
;
gender
;
gender difference
;
content analysis
;
boy
;
child
;
children's programme
;
children's commercial
;
girl
;
media equipment
;
media loyalty
;
media use
;
programme offer
;
programme preference
;
Super RTL
;
stereotype
;
television character
;
commercial
;
advertising effect
;
advertising
;
target group
